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It’s time to rediscover your ideal client
and fall in love with them again…

The Ideal Client Experience Lab

 

From “being sold” to “being understood”, your ideal clients keep telling you: how do you know me so well? (and you laugh inside of you)

This is when you know you are about to expand your reach as a visible entrepreneur, your impact as a visionary leader and thus your revenue as a wealth builder.

Yes, I Need This!

This is the reason why I created the Ideal Client Experience Lab 

Marketing to everyone is like marketing to no one. 

You may have tried that already and it feels like you are talking to the wall. 

If someone is talking on a megaphone while you’re walking on the street and they did not even call your name or mention an interesting fact that applies to you, will you take a second look at them?

The same is true with your potential clients on the Internet.

Here’s the thing - Your Ideal Client is Actually Waiting for You to Solve Their Problem

They Just need to know that you understand them first.

Created from Passion

Finally Speak To Your Ideal Clients from Your Heart and Soul

Hi I’m Angelique Binet, founder of Social Media Love, TEDx Speaker and Best Selling Author of "Are you V.I.S.I.B.L.E?". Just like you, I was in the same boat years ago. I don’t know what an ideal client is and I don’t know that you should alter your marketing messages to speak to that one person to be successful. 

I always had a passion for helping women go out of their shell and share themselves on social media.

Because I like to help women entrepreneurs all over the world to build businesses that speak to their heart and soul, I created Social Media Love. 

In the same way, I created the Ideal Client Experience Lab to take the guesswork out of understanding your ideal clients to help you create marketing messages that speak to your clients’ heart and soul.

I know what you’re thinking…

Yes, I somehow have the power to read minds

  • You may be thinking that this is something that you can easily find on the Internet
  • You may be thinking that it may be better to do it yourself
  • You may also be thinking that you have already been burned by other programs before and this is just another offer.

But I promise you that this is different.

Think of this as…

Your Lab in a Box

The Course includes:

  • 5 pre-recorded modules 
  • How To Use LinkedIn To find your Ideal Client
  • Workbooks + Tools
  • Bonus: what to ask your ideal client & turn it into a testimonial 

This training & mentoring journey provides the different layers of getting clear on your ideal client.

This is the foundation required if you are committed to building an online presence that brings new clients from the Internet to your business. I call this The Ideal Client Experience Lab.

You get to know your ideal client better than they know themselves! 

Yes, I Need This!

MODULE 1: 

The Intangible Factor Of Your Ideal Client

In this module, you’re going to identify what it feels like to invite the perfect people to your business online - versus repulsing your non-ideal client. This is very fun and based on the fact that you “RECRUIT” your clients and not the reverse.

MODULE 2:
The Tangible Factor Of Your Ideal Client

In this module, you’re going to identify that one perfect customer that you should be thinking about as you create your social media content, ads, emails or blog articles. You should NOT be creating any content, especially content marketing if you aren't super clear on who this person is and what it is they want and need from you.

MODULE 3:
The Investigation Lab

In this module, you litteraly put on your investigator outfit and grab your amplifier and become the observer of your ideal customer - you even get to talk to them and ask them questions like an investigative reporter. You run interviews and validate all your pre-collected information. Pssst… this is where you gonna learn what to post about from now on. 

MODULE 4:
The Marketing Application

In this module, you put all the pieces together. You now know how your ideal client speaks, what keeps them up at night, what they do on the weekend and what their BIGGEST challenge is right now. It’s time to list social media post ideas, identify video topics, play with some ad copy, and of course, go online and find more of these people.

MODULE 5:
Create "The Perfect Lead Magnet"

In this module, you will provide your perfect buyer with an irresistible piece of content that speaks their language and give them what they want and desire. Most people call this a FREEBIE or a Lead Magnet. It’s meant to help you build your email list while you sleep (no kidding) while providing value-added resources to your ideal client when they first find you online. I’ll show you how to identify your best options. 

MODULE 6:
Beyond The "Typical" Ideal Client

In this module, you will use meditation and yoga to deepen your connection to your ideal client & what they bring to your business beyond revenue. By the end of this training, you will be invited to draw their face with the help of an artist - yes, it’s true & fun! Finally, you’ll also get a deep dive on how to use LinkedIn to learn even more about your ideal client.

How it Works

  • 5 MODULES OF IDEAL CLIENT EXPERIENCE LAB broken down into digestible mini-lessons available video that will teach you the system for identifying your ideal clients, not only who they are bu but also who you want them to be so that you never get to work with a non-ideal client again. 
  • WORKBOOKS + TOOLS that you can work through and implement to begin to see results right away, and continue to apply to support you throughout your journey as a woman entrepreneur expanding online through her VISIBLE journey. 
  • EXTRA-CURRICULUM ACTIVITIES such as Energy Healing Sessions, Drawing Lessons, Yoga For Women Entrepreneurs and bonus masterclasses from Guest Experts!

Who is it not for?

  • You are looking for a cookie-cutter approach
  • You don’t have anything to sell
  • You aren’t ready to do the inner work required to become V.I.S.I.B.L.E.
  • You are not ready to commit at least 2 hours per week working on yourself and your business 
  • You only sell products 
  • You have a lot of limiting beliefs around investing in yourself and your business and you’re not ready to let them go and lead the way to the next version of yourself and of your business.  

Who is it for?

  • You are a hell yes type of person
  • You love your fears and want to play with them
  • You are prepared to leave a digital footprint for good 
  • You are ready to invest at least $97 CAD in growing your business
  • You already have a good network but want to learn how to get in from of new audiences
  • You know deep inside you are here to have an impact and play the long game. 
  • You know what value and transformation you can bring to your market
  • You are ready to do the work with consistency, ease and fun. 
  • You want to become VISIBLE and use your Voice, Ideas, Irresistible Offers, Beliefs, Leadership and Expertise to influence your industry and only attract/recruit your ideal client to your kingdom/business. 

Here's What You'll Be Getting

  • A clear picture of who you want to attract to your business & how to speak their language online
  • Specific social media content ideas customized to your Ideal Client
  • The step-by-step process of interviewing clients for testimonials & market research
  • A new Lead Magnet For Your Ideal Client To Grow Your Email List *aka Gold Mine
Yes, I Need This!

What to expect from your experience in The Ideal Client Experience Lab

The Before 

You are a consultant, a coach or a service provider who is growing your company through your current network and referrals, and you feel there is more for you  - I mean you’re ready to expand your impact beyond the people you know. 

 

Every client you take on is coming from someone you talked to, worked with or someone who heard of you personally at a lunch & learn workshop. 

 

Each sale requires that you make sure to stay connected to your network - including the boards you’re part of, your chamber of commerce, or any industry organization you’re part of. 

 

You have spent years building that beautiful network… it works very well but it takes a lot of nurturing and time in your calendar - and you know there is a world online that could provide you with extraordinary clients as well. 

 

You also feel deep inside your bones that more time to work on your business (-including your marketing) and more fun time with your loved ones would be way more beneficial for your overall health & wealth than monthly networking events to attend, and irrelevant referral emails to reply to (especially when the referred person doesn’t fit the profile of what you do.) 

Don’t get me wrong referrals & networking are awesome activities & sometimes very profitable - but you don’t want them to take over your agenda with unqualified potential clients. 

The After 

No more frustration, guessing work and wondering what to say on social media and emails. You have a CLEAR IDEAL CLIENT in mind, empowering you to focus on creating content marketing that really speaks to them, their desires, and their challenges. In other words, you feel CONFIDENT about how to show up online, and you know how to help your audience to take action - including buying from you. 

No more UNQUALIFIED LEADS who don’t fit the profile when it comes to chatting in the DMs, booking a strategy call or even running Facebook ads. You have CLARITY on your ideal clients, enabling you to speak to them during a Facebook live or even when you’re a guest on someone else’s podcast. 

You can say bye to serving everybody and their grandmother - you are not a buffet. You are CRYSTAL CLEAR on who you want and don’t want to attract to your business. You know where your ideal people hang out online and offline, how they talk, and how they think! 

At the end of the day, it’s more freedom in your thinking & conversations, more money because you clearly talk to one kind of people that you continually attract/recruit, and more authority because you focus on these types of people who are looking for a specific transformation.  

The Journey

A lot of consultants and coaches struggle to get out of the social media “what to post” hamster wheel, working hard for writing content, emails and even sales pages. The consequence of this: you feel overwhelmed, frustrated and burnt out and you simply stop marketing your brand online. You hide. 

That’s why I decided to create that “RESET” button with The Ideal Client Experience Lab. Let’s go back to the basics: who do you serve and what do they want and need from you. This REAL question is the answer to all the bottom-line problems you’re experiencing right now with social media. 

Your ideal client is the foundation of your ideal business. 

When one client is not ideal then your business becomes heavy...and stressful, energy-depleting, and a self-confidence killer. 

You need a root canal! For clarity purposes, for ease in your message & in your head, for self-confidence, for focused growth, for asset creation streamlining, you need to calm the nerves of your social media marketing fears and frustrations and rebuild your approach and REDISCOVER who and where are the people YOU WANT to attract into your business

With The Ideal Client Experience Lab, you step away from randomly attracting customers who may fit the profile (or not) to revisit the profile of who you really want to work with while learning how to speak their language so that you’re able to talk to them through your content marketing,  social media posts, emails, ads and sales pages. 

With this program, not only do you realign with your ideal client but you are able to  repurpose all this work into social media posts, client testimonials, lead magnets, ads, and sales pages as you wish.

From here, you have two choices:

 

1 - You can ignore this offer and continue with your life

You can choose to DIY it out and create your ideal client from the top of your mind without any guidance. This will mean that you have to gather the information yourself and apply it without the supervision of anyone.

OR

 

2 - You can buy this offer and change the way you sell

From here, you will be changing the way you talk to your ideal clients and talk as if you are reading their minds. Plus, you’ll be able to finally share your passion with them so you can help them from your heart and soul. This skill in itself is already worth thousands of dollars. And you can use it in all marketing materials such as landing page copy, ads and emails. 

Say No More, This is Exactly What I Need

If you run a service-based business, you’re probably feeling frustrated and overwhelmed by social media, trying to figure out what to post, what to say and who to talk to so that you can “attract” new clients from the internet.

Whether you are a 6-figure business as a coach and consultant, or just getting starting, our 10-week program will help you go from randomly attracting customers who may fit the profile (or not) to rediscovering who you really want to work with while learning how to speak their language so that you’re able to talk to them through your content marketing, social media posts, emails, ads and sales pages.

I Want In

The Enrollment Process

STEP 1: Read the page to see if you are a great fit for our program

STEP 2: Pay your registration fee

STEP 3: We will sending you an email to start your journey with Social Media Love!